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Pro-Bono speaking engagement/consulting in U.A.E.
The Concept Queen putting her business skills to work with a pro bono consulting project for Oasis Hospital in Al Ain, United Arab Emirates
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Extraordinary Women Speech – Giving Back (My volunteer life)
CLICK HERE Extraordinary Women – Martha Guidry (3 minute excerpt)
View ArticleMartha Guidry speaks in New Mexico
The Concept Queen is one of two featured speakers at the upcoming Ben E. Keith Food show in New Mexico. Martha will be speaking on leveraging food and consumer trends along with smart marketing to...
View ArticleDrive Your Business with a Well-Articulated Positioning Concept
BMW, Apple, Disney, Ritz Carlton, Coca Cola, Tylenol, Cover Girl cosmetics, Head & Shoulders . . . Behind every successful product, service, or brand is a powerful concept. It is really that...
View ArticleConcept Queen Speaks at Food Show
The Concept Queen spoke to a packed audience at the International Food & Wine Show in Chicago. The topic was the 9 Pitfalls in Food Concept Development. I got lucky; I was supposed to speak at...
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The Concept Queen “Cover Girl”
Martha Guidry was recently featured on the cover of Sales & Service Excellence – a magazine on team leadership.
View ArticleThe 10 Minute Concept Clinic
Martha Guidry, from The Rite Concept, shares a quick overview to help marketers and market researchers become smarter at concept development and writing. More information available in her book...
View ArticleAMA Podcast Features Martha
Martha Guidry is featured in a new AMA podcast called “Crafting a Winning Marketing Concept.” In the interview, she explains about the importance of a positioning concept and how it differs from a...
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Presented for the AMA Marketing Club at Univ of New Haven today
Spoke with Business and Marketing majors on the ways technology and social media have changed the nature of qualitative research. The students asked lots of great questions and were excited to receive...
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Look at me at TMRE (The Market Research Event)
Thanks to Ryan Rhoads at www.DigitalCaricaturesLive.com I have this nifty illustration of “The Concept Queen”
View Article“Ideas to Go” Uses TRC Approach
I recently received the May 2013 addition of the Ideas to Go eNewsletter. I was thrilled to see that the company completely embraces everything I talk about my book, Marketing Concepts that Win! I...
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Martha Guidry Speaks at IFT
Martha Guidry spoke on The 9 Pitfalls in Food Concept Development to a full house at the recent Institute of Food Technologists (IFT) Conference in Chicago. The presentation was well-received by all...
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Speaking at IFT Show in Chicago
The post Speaking at IFT Show in Chicago appeared first on The Rite Concept.
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Marketing Concept Development Map
Hit the “read more” button to see the graphic. The post Marketing Concept Development Map appeared first on The Rite Concept.
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Visual Way to Develop Concepts
Here’s a concept writing process flow map that is part of my new eBook – The Visual Introduction to Marketing Concepts That Win! You can get the instant download of the entire book here: The...
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Sign Up for AMA Webcast on 1/24/14
WEBINAR Concept Testing: How to Nurture a Concept to Success Instead of the “Quick Kill” Martha Guidry will be doing a webcast for AMA on 1/24/14 at 1pm ET. Click HERE to register A traditional...
View ArticleNew Lunchtime Training Starts 2/14/14
We are offering our popular teleseminar series for the first time as a lunchtime class so you can fit it into your work day. Don’t worry, if you miss a class, you’ll receive a recording to listen to...
View ArticleConcept Queen Speaks at Food Show
The Concept Queen spoke to a packed audience at the International Food & Wine Show in Chicago. The topic was the 9 Pitfalls in Food Concept Development. I got lucky; I was supposed to speak at...
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The Concept Queen “Cover Girl”
Martha Guidry was recently featured on the cover of Sales & Service Excellence – a magazine on team leadership. The post The Concept Queen “Cover Girl” appeared first on The Rite Concept.
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